Seenekorilus rekreatiivse tegevuse ja turismi teenusena Eestis
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Kuupäev
2025
Kättesaadav alates
02.09.2025
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Eesti Maaülikool
Abstrakt
Käesolev uurimistöö käsitleb seenekorilust kui rekreatiivset tegevust ning juhendatud seeneretki kui arenevat turismiteenust Eestis. Töö eesmärk oli mõista, millised motivaatorid suunavad inimesi seenekorilusega tegelema, millist väärtust nad seeneretkedel näevad ning millised tegurid mõjutavad nende valmisolekut teenuse eest tasuda.
Uurimistöö tugines kvalitatiivsele uurimismeetodile. Selle raames viidi läbi 35 intervjuud seeneretkedel osalenud isikutega, 4 intervjuud retkede juhendajatega ning teostati 3 osalusvaatlust seeneretkedel.
Tulemustest ilmnes, et seenekorilusega tegelemiseks on 8 motiivi, millest sagedasemad olid looduses viibimine (68,5%), kulinaarsed huvid (25,7%) ja seltskond (20%). Seeneretkedel osalejad on väga erinevate teadmiste, huvide ja ootustega, mille põhjal eristati kümme seenekorilase profiili. 31 vastajat 35-st märkisid, et on valmis teenuse eest maksma, kuid eelistavad madalat hinda, mis ei kata aga teenuse tegelikke kulusid. Tasulise teenuse väärtust tõstvate teguritena toodi välja kaheksa aspekti, sealhulgas pädev juhendaja, transport, uued teadmised, turvalisus, toitlustus/ degusteerimine, väikesed osalusgrupid, saagi saamine, sobivus sihtrühmale ja peresõbralikkus ning kirjalik õppematerjal.
Lisaks uuriti, kas Eesti kultuuri võib pidada mükofiilseks või mükofoobseks. Analüüsi tulemusel leiti, et Eesti vastab kõigile mükofiilsuse tunnustele – ajalooline ja keeleline taust, rahvapärimus, loodusteadlikkus ning seente tähtsus kultuuripraktikates.
Seeneretkedel on suur potentsiaal loodushariduse ja loodusturismi teenusena. Läbi viidud uuring annab seeneretkede korraldajate parema ülevaate, kuidas sisu kohandada vastavalt sihtrühma ootustele ja huvidele. Edukaks arendamiseks on vaja tugevat väärtuspakkumist, selget turundust ning sobiva rahastusmudeli leidmist.
This research examines mushroom foraging as a recreational activity and guided mushroom hikes as a developing tourism service in Estonia. The aim of the study was to understand what motivates people to engage in mushroom foraging, what value they see in mushroom hikes, and what factors influence their willingness to pay for the service. The research was based on a qualitative methodology. As part of the study, 35 interviews were conducted with participants of mushroom hikes, 4 interviews with hike guides, and 3 participatory observations of the hikes were carried out. The results revealed eight motivations for engaging in mushroom foraging, the most common being spending time in nature (68.5%), culinary interests (25.7%), and socializing (20%). Participants in mushroom hikes had very different levels of knowledge, interests, and expectations, based on which ten forager profiles were identified. Of the 35 respondents, 31 indicated a willingness to pay for the service, though they preferred a low price that does not cover the actual cost of the service. Eight factors were identified as increasing the perceived value of a paid service, including a competent guide, transportation, new knowledge, safety, catering/tastings, small group sizes, obtaining a harvest, suitability for the target audience and families, and written learning materials. Additionally, the study explored whether Estonian culture can be considered mycophilic or mycophobic. The analysis concluded that Estonia exhibits all the characteristics of a mycophilic culture – including historical and linguistic background, folklore, environmental awareness, and the cultural importance of mushrooms. Mushroom hikes have great potential as a nature education and ecotourism service. The study provides mushroom hike organizers with a better understanding of how to tailor the content to meet the expectations and interests of different target groups. Successful development requires a strong value proposition, clear marketing, and an appropriate funding model.
This research examines mushroom foraging as a recreational activity and guided mushroom hikes as a developing tourism service in Estonia. The aim of the study was to understand what motivates people to engage in mushroom foraging, what value they see in mushroom hikes, and what factors influence their willingness to pay for the service. The research was based on a qualitative methodology. As part of the study, 35 interviews were conducted with participants of mushroom hikes, 4 interviews with hike guides, and 3 participatory observations of the hikes were carried out. The results revealed eight motivations for engaging in mushroom foraging, the most common being spending time in nature (68.5%), culinary interests (25.7%), and socializing (20%). Participants in mushroom hikes had very different levels of knowledge, interests, and expectations, based on which ten forager profiles were identified. Of the 35 respondents, 31 indicated a willingness to pay for the service, though they preferred a low price that does not cover the actual cost of the service. Eight factors were identified as increasing the perceived value of a paid service, including a competent guide, transportation, new knowledge, safety, catering/tastings, small group sizes, obtaining a harvest, suitability for the target audience and families, and written learning materials. Additionally, the study explored whether Estonian culture can be considered mycophilic or mycophobic. The analysis concluded that Estonia exhibits all the characteristics of a mycophilic culture – including historical and linguistic background, folklore, environmental awareness, and the cultural importance of mushrooms. Mushroom hikes have great potential as a nature education and ecotourism service. The study provides mushroom hike organizers with a better understanding of how to tailor the content to meet the expectations and interests of different target groups. Successful development requires a strong value proposition, clear marketing, and an appropriate funding model.
Kirjeldus
Bakalaureusetöö
Loodusturismi õppekaval
Märksõnad
bakalaureusetööd, seeneturism, etnomükoloogia, loodusturism, mükofiilsus, teenusedisain, persoona