Kõlleste Garlic OÜ tegevuse mitmekesistamine küüslaugule lisaväärtuse andmise kaudu
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Kuupäev
2014
Kättesaadavus
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Abstrakt
Lõputöös on vaatluse all küüslauku kasvatav ettevõte, mis tegutseb Põlvamaal Kõlleste vallas. Magistritöö eesmärk oli välja selgitada Kõlleste Garlic OÜ mitmekesistamise võimalused küüslaugule lisaväärtuse andmisega ning võimaluste realiseerimiseks koostada ettevõttele ärimudel.
Mitmekesistamiseks oli valikus laiendamine ja süvendamine. Valik osutus süvendamisele. Süvendamise eesmärgiks on küüslaugu kasvupinna laiendamine ja sibula kasvatamine. 2013. aastal lisandus taliküüslaugule ka suviküüslauk. Lisaväärtust antakse marineeritud küüslaugu, palmikute, pulbri ja õisikute purustamise teel. A. Osterwalderi ärimudeli järgi koostati ettevõtte ärimudel. Käsitleti ärimudile kõiki osasid ja selgus, et kitsas kohaks on turg.
Ettevõtte arendamise käigus luuakse juurde maapiirkonnas uusi töökohti. Läbi mitmekesistamise saab ettevõte areneda kiiremas tempos ja seeläbi anda ka tootele lisväärtust. Lisaväärtus loob ettevõttele parema kuvandi. Ärimudel aitab ettevõtte juhil õiget suunda hoida ja seda täiustades saavutada tulevikus seatud eesmärgid.
The thesis concentrates on a garlic growing enterprise, operating in Kõlleste borough, Põlvamaa. The aim of the thesis was to ascertain the possibilities in order to diversify Kõlleste Garlic LLC through adding surplus value to garlic and to realise the potential by composing a business model for the company. Expansion and dredging were the options for diversification. Dredging turned out to be the first choice. The aim of the dredging is to expand garlic´s growth area and to grow onion. In 2013, summer garlic was added to the selection of winter garlic. Additional value is given with pickled garlic, garlic braids, powder and crushing of flowerheads. The business model for the company was composed based on a business model by A. Osterwalder. All sides to the business model were dealt with, it turned out that the bottleneck is the market. By developing the company new work places in a rural area will be created. Through diversification the company can develop quicker and can my doing so add surplus value to the product. It creates a better image for the company. The business model helps the manager to stay on the right track and by improving it achieve set goals in the future.
The thesis concentrates on a garlic growing enterprise, operating in Kõlleste borough, Põlvamaa. The aim of the thesis was to ascertain the possibilities in order to diversify Kõlleste Garlic LLC through adding surplus value to garlic and to realise the potential by composing a business model for the company. Expansion and dredging were the options for diversification. Dredging turned out to be the first choice. The aim of the dredging is to expand garlic´s growth area and to grow onion. In 2013, summer garlic was added to the selection of winter garlic. Additional value is given with pickled garlic, garlic braids, powder and crushing of flowerheads. The business model for the company was composed based on a business model by A. Osterwalder. All sides to the business model were dealt with, it turned out that the bottleneck is the market. By developing the company new work places in a rural area will be created. Through diversification the company can develop quicker and can my doing so add surplus value to the product. It creates a better image for the company. The business model helps the manager to stay on the right track and by improving it achieve set goals in the future.
Kirjeldus
Märksõnad
mitmekesistamine, A. Osterwalderi ärimudel, küüslaugukasvatus, magistritööd