Terviseturismi võimalused Lõuna-Eestis
Laen...
Kuupäev
2012
Kättesaadav alates
ainult raamatukogus, only in library
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Abstrakt
Tervise- ja lõõgastusturism on inimese tervise hoidmise ja parandamise nimel pakutav
teenuste kogum. Toote all käsitletakse nii spaasid, vee- ja tervisekeskuseid kui ka
alternatiivseid looduse ja rahvameditsiini teenuseid. Tarbijad otsivad ja ostavad aktiivselt
puhkepakette, mis annavad neile kogemusi hõlmates kõiki emotsionaalseid ja füüsilisi
tegureid, alates kohaliku päritoluga toidust kuni unikaalsete spaadeni, mis kasutavad
kohalikke tooraineid. Bakalaureusetöö eesmärgiks oli uurida terviseturismi võimalusi Lõuna-
Eestis ning potentsiaalsete külastajate ootusi ja nõudlust.
Lõuna-Eestis on erinevaid terviseturismi võimalusi. Spaateenuseid pakub Lõuna-
Eestis 11 ettevõtet. Neist 4 asub Tartumaal, 2 Valgamaal, 2 Viljandimaal ja Põlvamaal ning
üks Võrumaal. Ettevõtted pakuvad lisaks tavalistele spaahooldustele ka erinevaid uuringuid,
arsti konsultatsiooni ning ka majutust. Lisaks spaateenustele pakutakse Lõuna-Eestis ka muid
omanäolisi terviseturismi teenuseid. Käesolevas töös tutvustati kuut ettevõtet- Võrumaal
asuvat Metsamoori pereparki, Viljandimaal Energia talu ning Põlvamaal asuvat Süvahavva
loodustalu. Üheks tervist kosutavaks viisiks on saun - Võrumaal Nogo külas asub Saunamaa.
Tervise edendamist spordiga aitavad teostada Tartumaal asuv Tartumaa tervisespordikeskus
ning Põlvamaal asuv Mammaste tervisespordikeskus. Mõnda terviseturismi pakkujat Eestis
on külastanud 85% vastanutest, ühtegi korda pole külastanud 15%. Mittekülastamise kõige
suuremaks põhjuseks toodi rahapuudus. 85% vastajatest on külastanud 265 korral mõnda
terviseturismi pakkujat Eestis, Lõuna-Eestis on külastatud 138 korral. Erinevaid Lõuna-Eesti
terviseturismi ettevõtteid mainiti 15 tükki. Eestlased kasutavad terviseturismi pakkujate
teenuseid kas vähem kui kord aastas või siis 2-4 korda. 84 vastaja arvates on teenuste
pakkumine olnud hea või lausa väga hea. Halba või väga halba kogemust pole keegi
märkinud. 10 inimest 23-st märkis ära, et ootustele ei vastanud pakkujate kehtestatud kõrged
hinnad. Kõige rohkem tuntakse puudust erinevatest massaažidest. Veel mainiti paaril korral
ära, et puudus on kohtadest, kus tegeletakse lastega, vähe on veeprotseduure, rohkem võiks
pakkuda matkasid ning puudus on ka sporditeenustest. 32 inimest arvab, et informatsiooni
Lõuna-Eesti terviseturismi pakkujate kohta on lausa täiesti piisavalt, 9 inimese arvates on
informatsiooni ebapiisavalt. Kõige rohkem soovitati Lõuna-Eesti terviseturismi pakkujatele
teha rohkem reklaami ning sooduspakkumisi.
Health- and relaxation tourism is a collection of services meant to fix people's health and to keep a good health. "Service" can refer to spa, waterparks, health centers and also to alternative nature- and folk medicine services. Consumers are actively seeking out and purchasing holiday packages that deliver this combination of experiences that embrace a full range of emotional and physical factor from locally sourced food to unique spa treatments using indigenous raw materials. Bachelor goal was to find out options for health tourism and potential guest's expectations and needs in South-Estonia. South-Estonia has several options for health tourism. In South-Estonia, there are 11 companies who offer spa services. 4 of them are in Tartu county, 2 in Valga county, 2 in Viljandi county, and Põlva county and 1 in Võru county. Addition to ordinary spa services, enterprises offer different analysis, doctor's consultations and hosting. Addition to spaservices, South-Estonia has some other, unique services to offer. In this work, 6 enterprises was introduced - Metsamoor family park, which is in Võru county, Energia farm, which is in Viljandi county, and Süvahavva naturefarm, which is in Põlva county. One way to refresh yourself is visiting sauna - in Võru county, village named Nogo, is Saunamaa. To better health, Tartumaa Health and Sport Center, which is in Tartu County, and Mammaste Health and Sport Center, which is in Põlva county, help you achieve it. 85% of respondents to my poll have visited some health tourism providers in Estonia, while 15% have never visited. Main reason for not visiting health tourism providers, was lack of money. 85% respondents have visited some Estonia's health tourism providers 265 times, 138 of those in South-Estonia. Different South-Estonia health tourism providers were mentioned 15 times. Estonians statistically use health tourism services less than once in a year or 2-4 times a year. 84 responders said that services they were provided with, were good, or even excellent. Bad or worse have not been responded. 10 people from 23 said, that they had different expectations in high cost of those services. Most people think that there is not enough massage services. Couple of responders said that there could be places, where their children could be taken care of, should be more water procedures, more hiking and there is a need for more sport services. 32 responders think that there is enough information about South-Estonia's health tourism providers, while 9 people think there is not. Most recommended was that South-Estonia's health tourism providers should advertise themselves more, and also do more discounts.
Health- and relaxation tourism is a collection of services meant to fix people's health and to keep a good health. "Service" can refer to spa, waterparks, health centers and also to alternative nature- and folk medicine services. Consumers are actively seeking out and purchasing holiday packages that deliver this combination of experiences that embrace a full range of emotional and physical factor from locally sourced food to unique spa treatments using indigenous raw materials. Bachelor goal was to find out options for health tourism and potential guest's expectations and needs in South-Estonia. South-Estonia has several options for health tourism. In South-Estonia, there are 11 companies who offer spa services. 4 of them are in Tartu county, 2 in Valga county, 2 in Viljandi county, and Põlva county and 1 in Võru county. Addition to ordinary spa services, enterprises offer different analysis, doctor's consultations and hosting. Addition to spaservices, South-Estonia has some other, unique services to offer. In this work, 6 enterprises was introduced - Metsamoor family park, which is in Võru county, Energia farm, which is in Viljandi county, and Süvahavva naturefarm, which is in Põlva county. One way to refresh yourself is visiting sauna - in Võru county, village named Nogo, is Saunamaa. To better health, Tartumaa Health and Sport Center, which is in Tartu County, and Mammaste Health and Sport Center, which is in Põlva county, help you achieve it. 85% of respondents to my poll have visited some health tourism providers in Estonia, while 15% have never visited. Main reason for not visiting health tourism providers, was lack of money. 85% respondents have visited some Estonia's health tourism providers 265 times, 138 of those in South-Estonia. Different South-Estonia health tourism providers were mentioned 15 times. Estonians statistically use health tourism services less than once in a year or 2-4 times a year. 84 responders said that services they were provided with, were good, or even excellent. Bad or worse have not been responded. 10 people from 23 said, that they had different expectations in high cost of those services. Most people think that there is not enough massage services. Couple of responders said that there could be places, where their children could be taken care of, should be more water procedures, more hiking and there is a need for more sport services. 32 responders think that there is enough information about South-Estonia's health tourism providers, while 9 people think there is not. Most recommended was that South-Estonia's health tourism providers should advertise themselves more, and also do more discounts.
Kirjeldus
Märksõnad
terviseturism, Lõuna-Eesti, nõudlus, ootused, bakalaureusetööd