Väärtuspakkumise mõju töötajate motivatsioonile ettevõttes X
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Kuupäev
2026
Kättesaadavus
05.09.2026
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Eesti Maaülikool
Abstrakt
Ettevõtte väärtuspakkumine on töötajate motiveerimisel üks võimalusi ning kiiresti
muutuvas töökeskkonnas üks olulisemaid. Atraktiivne ja mitmekesine väärtuspakkumine
aitab tugevdada töötajate motivatsiooni ja hoida kvalifitseeritud töötajaid.
Bakalaureusetöö eesmärk oli välja selgitada ettevõtte X väärtuspakkumise mõju töötajate
motivatsioonile. Eesmärgi saavutamiseks viidi ettevõttes X läbi kvantitatiivne
ankeetküsitlus. Töötajate ootuste paremaks mõistmiseks sisaldas küsimustik ka kahte
avatud küsimust. Uuringu tulemustest selgus, et ettevõtte väärtuspakkumine suurendab
töötajate motivatsiooni, kuid on suures osas mõjutatud teiste teguritega, mida see analüüs
ei käsitlenud. Peamiselt mõjutavad töötajate motivatsiooni väärtuspakkumise
majanduslikud ja sotsiaalsed väärtused. Ettevõtte töötajate seas kasutatakse ja ka
hinnatakse enim ettevõtte siseseid soodustusi. Oluliseks peetakse lisaks veel ka
konkurentsi võimelist palka ning tervisekindlustust. Avatud küsimustest selgus, et olulist
tähelepanu tuleks ettevõttes pöörata õiglasele töötasule, juhtimiskvaliteedile,
sisekommunikatsioonile ning pakutavate hüvede paindlikkusele. Kõige enam ollakse
rahul peamiselt töö sisu ja kolleegidega. Töö sisaldab lisaks autori poolseid ettepanekuid
väärtuspakkumise arendamiseks lähtudes tehtud analüüsist.
Employee Value Proposition is one of the ways to increase employee motivation and has become increasingly important in today's rapidly changing work environment. An attractive and diverse value proposition helps increase employee motivation and retain valuable employees. The aim of this Bachelor's thesis was to determine the impact of the employee value proposition on employee motivation in company X. To achieve this goal, a quantitative questionnaire was conducted at company X. To gain better understanding of employees’ expectations on the value proposition, the questionnaire also included two open-ended questions. The results showed that the employee value proposition increases motivation, however it is largely influenced by other factors that this analysis did not address. Employee motivation is mainly affected by the economic and social values of the value proposition. Among the company’s employees, internal benefits are both the most frequently used and most valued. Competitive salary and health insurance are also considered important. The open-ended questions revealed that significant attention should be paid to fair remuneration, management quality, internal communication, and the flexibility of the benefits offered. Employees were found to be most satisfied with the nature of their work and their colleague. The thesis also contains suggestions from the author for developing the value proposition based on the analysis conducted.
Employee Value Proposition is one of the ways to increase employee motivation and has become increasingly important in today's rapidly changing work environment. An attractive and diverse value proposition helps increase employee motivation and retain valuable employees. The aim of this Bachelor's thesis was to determine the impact of the employee value proposition on employee motivation in company X. To achieve this goal, a quantitative questionnaire was conducted at company X. To gain better understanding of employees’ expectations on the value proposition, the questionnaire also included two open-ended questions. The results showed that the employee value proposition increases motivation, however it is largely influenced by other factors that this analysis did not address. Employee motivation is mainly affected by the economic and social values of the value proposition. Among the company’s employees, internal benefits are both the most frequently used and most valued. Competitive salary and health insurance are also considered important. The open-ended questions revealed that significant attention should be paid to fair remuneration, management quality, internal communication, and the flexibility of the benefits offered. Employees were found to be most satisfied with the nature of their work and their colleague. The thesis also contains suggestions from the author for developing the value proposition based on the analysis conducted.
Kirjeldus
Bakalaureusetöö
Maamajandusliku ettevõtluse ja finantsjuhtimise õppekaval
Märksõnad
bakalaureusetööd, motivatsioonipakett, motivatsioon, motivatsiooniteooriad, rahulolu, väärtused