Digitaalsete platvormide kasutamine Eesti põllumajandusettevõtete andmetöötluses ning nende kasutamisel esinevad piirangud
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Kuupäev
2026
Kättesaadavus
04.09.2026
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Eesti Maaülikool
Abstrakt
Eesti põllumajandussektor seisab silmitsi kasvava vajadusega andmetöötluse ja andmepõhise juhtimise järele, kuid digitaalsete platvormide kasutamine ja sellega seotud piirangud on seni jäänud põhjalikumalt kaardistamata. Käesoleva bakalaureusetöö eesmärk on välja selgitada digitaalsete platvormide kasutamist Eesti põllumajandusettevõtete andmetöötluses ning nende kasutamisel esinevaid piiranguid. Töö teoreetiline osa tugineb teadusartiklitele ja erialakirjandusele ning käsitleb põllumajanduse digitaliseerimist ja digitaalsete platvormide kasutuselevõttu mõjutavaid tegureid. Empiiriline osa põhineb 25 Eesti põllumajandusettevõtte seas läbi viidud küsitlusuuringul, mille andmeid analüüsiti kirjeldava statistika ja temaatilise analüüsi abil.
Uuringu tulemused näitavad, et digitaalsete platvormide kasutamine on seotud ettevõtte majandusliku suutlikkuse ja suurusega. Kasutajate hulgas domineeris eAgronom, mida nimetas 82% vastajatest. Digitaalseid platvorme kasutatakse peamiselt operatiivsete tegevuste toetamiseks, näiteks põlluraamatu pidamiseks, tootmise planeerimiseks ja andmevahetuseks PRIA-ga, samas kui strateegilisemad kasutusvaldkonnad on vähem arenenud. Suurimateks probleemideks osutusid andmete vähene ühilduvus eri süsteemide vahel, liigne käsitsi andmesisestus ning ebakindlus platvormide majandusliku tasuvuse hindamisel.
Tulemused on kooskõlas varasemate uuringutega, mille järgi kasutatakse digitaalseid platvorme põllumajanduses peamiselt operatiivsete tegevuste toetamiseks. Uuringu piiranguks on valimi väike maht ning kõige väiksema tegevusmahuga põllumajandusettevõtete piiratud esindatus. Edasistes uuringutes võiks rakendada kvalitatiivset lähenemist süvaintervjuude kaudu ning kvantitatiivse lähenemise kaudu siduda digitaalsete platvormide kasutuselevõtu ettevõtete majandustulemustega.
The Estonian agricultural sector is facing a growing need for data processing and data-driven management, but the use of digital platforms and the related limitations have so far remained insufficiently examined. The aim of this bachelor’s thesis is to analyse the use of digital platforms in data processing within Estonian agricultural enterprises and to identify the limitations related to their use. The theoretical part of the thesis is based on scientific articles and professional literature and discusses agricultural digitalisation and the factors influencing the adoption of digital platforms. The empirical part is based on a survey conducted among 25 Estonian agricultural enterprises, and the collected data were analysed using descriptive statistics and thematic analysis. The results of the study indicate that the use of digital platforms is associated with the economic capacity and size of the enterprise. Among the users, eAgronom was the dominant platform, mentioned by 82% of respondents. Digital platforms are primarily used to support operational activities, such as maintaining field records, production planning, and data exchange with PRIA, while more strategic areas of use remain less developed. The main problems identified were poor data compatibility between different systems, excessive manual data entry, and uncertainty regarding the economic profitability of digital platforms. The findings are consistent with previous studies showing that digital platforms in agriculture are mainly used to support operational activities. The limitations of the study include the small sample size and the limited representation of the smallest agricultural enterprises. Future studies could apply a qualitative approach through in-depth interviews and combine this with quantitative analysis linking the adoption of digital platforms to the financial performance of enterprises.
The Estonian agricultural sector is facing a growing need for data processing and data-driven management, but the use of digital platforms and the related limitations have so far remained insufficiently examined. The aim of this bachelor’s thesis is to analyse the use of digital platforms in data processing within Estonian agricultural enterprises and to identify the limitations related to their use. The theoretical part of the thesis is based on scientific articles and professional literature and discusses agricultural digitalisation and the factors influencing the adoption of digital platforms. The empirical part is based on a survey conducted among 25 Estonian agricultural enterprises, and the collected data were analysed using descriptive statistics and thematic analysis. The results of the study indicate that the use of digital platforms is associated with the economic capacity and size of the enterprise. Among the users, eAgronom was the dominant platform, mentioned by 82% of respondents. Digital platforms are primarily used to support operational activities, such as maintaining field records, production planning, and data exchange with PRIA, while more strategic areas of use remain less developed. The main problems identified were poor data compatibility between different systems, excessive manual data entry, and uncertainty regarding the economic profitability of digital platforms. The findings are consistent with previous studies showing that digital platforms in agriculture are mainly used to support operational activities. The limitations of the study include the small sample size and the limited representation of the smallest agricultural enterprises. Future studies could apply a qualitative approach through in-depth interviews and combine this with quantitative analysis linking the adoption of digital platforms to the financial performance of enterprises.
Kirjeldus
Bakalaureusetöö
Maamajandusliku ettevõtluse ja finantsjuhtimise õppekaval
Märksõnad
bakalaureusetööd, põllumajanduse digitaliseerimine, andmepõhine juhtimine, digitaalne küpsus, andmete integratsioon