Attitudes of a group of young Polish consumers towards selected features of dairy products
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Kuupäev
2021
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Abstrakt
Consumer opinion surveys include key elements of improving the food market and
assessing consumers’ approaches to current issues related to access to high-quality food. In the
survey, which aimed to find out the opinions of young Polish consumers about dairy products,
the focus was on issues related to the assessment of selected features of dairy products and their
packaging, evaluation of regional products and innovations in dairy production. The methodology
for assessing the significance of the features of dairy products and their packaging was based on
the proposed feature significance index (FSI). In the carried out research, young respondents
pointed to the importance of taste and quality of dairy products, and indicated the small role of
packaging, determining the choice of products concerned. The ease of product identification
based on packaging has gained the greatest importance among the assessed packaging features.
Over two-thirds of respondents indicated that they did not pay attention to the biodegradability
of dairy product packaging. When asked about regional dairy products, respondents paid most
attention to their value resulting from natural methods of production without preservatives, and
least to freshness. In the opinion of young consumers, access to regional products increases the
certainty of using raw materials from a given region and facilitates the development of local
agricultural business. A small percentage of young respondents showed knowledge of the idea of
dairy production ‘from grass to glass’, which would indicate insufficient interest in innovative
solutions in the dairy sector.
Kirjeldus
Received: January 20th, 2021 ; Accepted: April 7th, 2021 ; Published: April 12th, 2021 ; Correspondence: marek_gaworski@sggw.edu.pl
Märksõnad
biodegradation, consumer preferences, dairy products, packaging, regional products, young consumers, articles