Hooajalise täituvusega kaasneva vakantsuse vähendamise võimalused Eesti Maaülikooli ühiselamutes
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Kuupäev
2018
Kättesaadav alates
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Eesti Maaülikool
Abstrakt
Eesti Maaülikooli ühiselamutes on oluliseks probleemiks hooajaline vakantsus, millest
tulenevalt keskendus töö uurimuslik osa vastuse otsimisele küsimusele, kuidas oleks võimalik
vähendada periooditi kasutuseta seisvate tubade hulka. Teema valikul mängis olulist rolli
ettevõttepoolne huvi käsitletava probleemi vastu.
Käesoleva töö eesmärk on välja selgitada, millised on peamised hooajalist vakantsust
põhjustavad tegurid Eesti Maaülikooli ühiselamutes ja uurimise tulemusena tuua välja
võimalikke probleemi lahendusvõimalusi.
Bakalaureusetöös kasutati Eesti Statistikaameti andmebaasi, Eesti Maaülikooli poolt peetavat
logi ning uurimisliku osa keskseks andmete allikaks oli autori poolt koostatud küsitlusuuring.
Kvantitatiivse iseloomuga küsitluse vastuste analüüsimisel kasutas töö autor võrdlevat ja
üldistavat analüüsi. Kogutud kvantitatiivsete andmete puhul ehk Eesti Statistikaametist
eraldatud informatsiooni ja Eesti Maaülikooli andmebaasist eraldatud arvandmete
analüüsimisel kasutas töö autor võrdlemist, sünteesi ja üldistamist.
Töö tulemustest selgus, et Eesti Maaülikoolil oleks mõistlik lisaks hooajaliselt suure
vakantsuse monitoorimisele pöörata strateegiate valimisel tähelepanu ka süveneva täituvuse
langemise probleemile ülejäänud osal aastas. Lahendusvõimalustena pakkus töö autor välja
ühekohaliste tubade arvu suurendamise F. Tuglase 7 ühiselamus, suveperiooditi madalama
hinna rakendamise, turundamise strateegiate parandamise ja hooajaliselt lühiajalise
majutusteenuse pakkumise võimekuse tekitamise ühiselamutesse. Enne strateegia või
strateegiate kombinatsiooni rakendamist on võimalik koostada vajalikud prognoosid ning
uurida lähemalt meetodite prognoositavat kasumlikkust.
Seasonal vacancy is important problem for the dormitories of The Estonian University of Life Sciences. That is the reason why exploratory part of the research focused on the following question: how to reduce the number of periodically vacant rooms. The subject of the thesis was chosen in conjunction with the company's interest that is currently managing the dormitory property. The aim of this paper is to identify the main factors causing seasonal vacancy in the dormitories of The Estonian University of Life Sciences and as a result of the research, identify possible solutions to the problem. In the bachelor’s thesis Statistics Estonia’s database and log kept by the dormitories of The Estonian University of Life Sciences was used, the main source of data was the research questionnaire prepared by the author. In analyzing quantative responses to the questionnaire, the author used a comparative and generalized analysis. In the analysis of quantitative data collected from the Statistics Estonia and from the database of the Estonian University of Life Sciences, the author used comparative, synthesized and generalized data. The results revealed that The Estonian University of Life Sciences could in addition to monitoring seasonally high vacancy rate, pay attention to the remaining part of the year when choosing strategies to address the problem of lowering occupancy rate. As solutions to the problem the author proposed the following: increasing the number of single rooms in F. Tuglas 7 dormitory, implementing lower prices for summer periods, improving marketing strategies, and establishing capability to offer seasonal short-term accommodation services in dormitories. Before implementing any strategies or combinations of strategies there could be further estimates and predictions of profitability of the methods calculated.
Seasonal vacancy is important problem for the dormitories of The Estonian University of Life Sciences. That is the reason why exploratory part of the research focused on the following question: how to reduce the number of periodically vacant rooms. The subject of the thesis was chosen in conjunction with the company's interest that is currently managing the dormitory property. The aim of this paper is to identify the main factors causing seasonal vacancy in the dormitories of The Estonian University of Life Sciences and as a result of the research, identify possible solutions to the problem. In the bachelor’s thesis Statistics Estonia’s database and log kept by the dormitories of The Estonian University of Life Sciences was used, the main source of data was the research questionnaire prepared by the author. In analyzing quantative responses to the questionnaire, the author used a comparative and generalized analysis. In the analysis of quantitative data collected from the Statistics Estonia and from the database of the Estonian University of Life Sciences, the author used comparative, synthesized and generalized data. The results revealed that The Estonian University of Life Sciences could in addition to monitoring seasonally high vacancy rate, pay attention to the remaining part of the year when choosing strategies to address the problem of lowering occupancy rate. As solutions to the problem the author proposed the following: increasing the number of single rooms in F. Tuglas 7 dormitory, implementing lower prices for summer periods, improving marketing strategies, and establishing capability to offer seasonal short-term accommodation services in dormitories. Before implementing any strategies or combinations of strategies there could be further estimates and predictions of profitability of the methods calculated.
Kirjeldus
Bakalaureusetöö
Maamajandusliku ettevõtluse ja finantsjuhtimise õppekaval
Märksõnad
bakalaureusetööd, kinnisvara, majutusteenused, Eesti Maaülikool