Towards a business and production engineering concept for individual beer brewing applying digitalization methodologies
Laen...
Kuupäev
2020
Kättesaadav alates
Autorid
Schlechter, T.
Froschauer, R.
Bronowicka-Schlechter, A.
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Abstrakt
Individualization is a common trend in many fields of production across the industries.
Also in the food sector, significant changes can be observed. For many products, individual
offerings towards the customer are meanwhile either mandatory or at least help to increase the
sales and revenue. Somehow, individual product design and production contradicts scaling
effects, which are especially important for food production. On the other hand, as digitalization
is implemented in a fairly limited way in the food sector, currently great chances can be observed
to build a unique selling proposition and consequently gain market share by implementing
appropriate measures to enable a digital food factory. This is where the proposed idea comes into
the game. The starting point is the idea to produce individually developed beer and ship it to the
individual customer. The beer can be designed on a web page based on typical parameters, like
beer type, bitterness, colour, or alcohol concentration. In an expert mode, individual beer
creations may be thoughtful, allowing the creation of completely individual recipes (for sure, not
guaranteeing the customer a perfect drinking experience). In any way, the data from the web page
is directly fed to the brewing equipment in the brewing facility. There, using newly to be
developed specialized machines, the individually ordered beer will be produced automatically. In
this paper we discuss the individual challenges at each point in the production cycles and propose
solutions to those.
Kirjeldus
Märksõnad
digital factory, individual food production, smart manufacturing, gamification, industry 4.0, articles