Jalgpalliklubide rahastamine ja tegevuse jätkusuutlikkus Eestis
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Kuupäev
2024
Kättesaadavus
30.08.2024
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Eesti Maaülikool
Abstrakt
Kobarkriisid, maksukoormuse tõus ja üleüldine hindade kallinemine aina raskendavad spordiklubide tegevuse jätkusuutlikku toimimist. Magistritöö eesmärk oli välja selgitada Eesti jalgpalliklubide rahastamise ja tegevuse jätkusuutlikkuse kitsaskohad. Eesmärgi täitmiseks koguti andmed 14 poolstruktureeritud intervjuuga, mis viidi läbi perioodil veebruar kuni märts 2024.
Uurimuse tulemustest selgus, et Eesti jalgpalliklubide rahastamise ja tegevuse jätkusuutlikkuse peamiseks kitsaskohaks on see, et enamike jalgpalliklubide eelarve koosneb peamiselt erinevatest annetustest, toetustest ja sponsortuludest ning tulu spordiklubide enda tegevusest on eelarves väiksema osakaaluga. Seega sõltuvad jalgpalliklubid suuresti erinevatest annetustest ja toetustest ning klubid ei teeni piisavalt oma tegevusest.
Noortespordi rahastamist ja tegevust võib hinnata majanduslikult jätkusuutlikuks, aga täiskasvanute võistkondliku saavutusspordi toimimiseks puuduvad Eestis vajalikud eeldused. Eestis jalgpalliklubidel puuduvad edukate välisriikide peamised sissetulekuallikad. Sportliku tasemega jätkusuutlikult rahvusvahelises konkurentsis püsimiseks on vaja teha investeeringuid.
Eesti Jalgpalli Liidu põhikirja kohaselt peavad jalgpalliklubid olema mittetulundusühingud, kuid leidub uuringuid, et sellise vormina tegutsedes ei saa klubid rahvusvahelisel tasemel sportlikult jätkusuutlikult konkurentsivõimelised olla. Lähtuvalt ressursisõltuvuse teooriast ja konkurendikoostööst tuleks jalgpalliklubidel rohkem koostööd teha, et oma ala terviklikult arendada ning üksteisele majanduslikult ja sportlikult kasulik olla.
Töö autor soovitab jalgpalliklubidel panustada noortetöö kvaliteedi ja treenerite teadmiste tõstmisele, mille tulemusel kasvatatakse sportlikult paremaid jalgpallureid. Kvaliteetsemad mängijad ja sportlik edu loob eeldused suuremale auhinnarahale, mängijaõiguste müügitulule, piletitulule, fännitoodete müügile ja sponsortuludele. Eelnevalt kirjeldatu looks klubidele täiendavad tuluallikad enda tegevusest, mille tulemusel ollakse majanduslikult jätkusuutlikumad ja kolmandatest osapooltest vähem sõltuvad.
Magistritöö tulemusi saavad kasutada jalgpalliklubide juhid ning Eesti Jalgpalli Liit.
Cluster crises, the increase in the tax burden and the general rise in prices make it more and more difficult for sports clubs to operate sustainably. The aim of the master's thesis was to find out the bottlenecks in the financing and sustainability of the activities of Estonian football clubs. To fulfill the objective, data was collected through 14 semi-structured interviews conducted between February and March 2024. The results of the research revealed that the main bottleneck for the sustainability of the financing and activities of Estonian football clubs is that the budget of most football clubs mainly consists of various donations, subsidies and sponsorship income, and the income from the sports clubs' own activities has a smaller share in the budget. Thus, football clubs are highly dependent on various donations and grants, and the clubs do not earn enough from their activities. The funding and activities of youth sports can be assessed as economically sustainable, but there are no prerequisites for the operation of adult team sports in Estonia. Football clubs in Estonia lack the main sources of income of successful foreign countries. In order to sustainably stay in international competition with a sporting level, it is necessary to make investments. According to the statutes of the Estonian Football Association, football clubs must be non-profit organizations, but there are studies that, operating in this form, clubs cannot be sustainably competitive at the international level. Based on the theory of resource dependence and coopetition, football clubs should cooperate more in order to comprehensively develop their area and benefit each other economically and athletically. The author of the paper recommends that football clubs contribute to improving the quality of youth work and the knowledge of coaches, which will result in the cultivation of better football players. Higher quality players and sporting success create the prerequisites for higher prize money, revenue from the sale of player rights, ticket revenue, sales of fan products and sponsorship revenue. The previously described would create additional sources of income for clubs from their own activities, as a result of which they would be more economically sustainable and less dependent on third parties. The results of the master's thesis can be used by football club managers and the Estonian Football Association.
Cluster crises, the increase in the tax burden and the general rise in prices make it more and more difficult for sports clubs to operate sustainably. The aim of the master's thesis was to find out the bottlenecks in the financing and sustainability of the activities of Estonian football clubs. To fulfill the objective, data was collected through 14 semi-structured interviews conducted between February and March 2024. The results of the research revealed that the main bottleneck for the sustainability of the financing and activities of Estonian football clubs is that the budget of most football clubs mainly consists of various donations, subsidies and sponsorship income, and the income from the sports clubs' own activities has a smaller share in the budget. Thus, football clubs are highly dependent on various donations and grants, and the clubs do not earn enough from their activities. The funding and activities of youth sports can be assessed as economically sustainable, but there are no prerequisites for the operation of adult team sports in Estonia. Football clubs in Estonia lack the main sources of income of successful foreign countries. In order to sustainably stay in international competition with a sporting level, it is necessary to make investments. According to the statutes of the Estonian Football Association, football clubs must be non-profit organizations, but there are studies that, operating in this form, clubs cannot be sustainably competitive at the international level. Based on the theory of resource dependence and coopetition, football clubs should cooperate more in order to comprehensively develop their area and benefit each other economically and athletically. The author of the paper recommends that football clubs contribute to improving the quality of youth work and the knowledge of coaches, which will result in the cultivation of better football players. Higher quality players and sporting success create the prerequisites for higher prize money, revenue from the sale of player rights, ticket revenue, sales of fan products and sponsorship revenue. The previously described would create additional sources of income for clubs from their own activities, as a result of which they would be more economically sustainable and less dependent on third parties. The results of the master's thesis can be used by football club managers and the Estonian Football Association.
Kirjeldus
Magistritöö
Majandusarvestuse ja finantsjuhtimise õppekaval
Märksõnad
magistritööd, spordi rahastamine, spordiklubide juhtimine, majanduslik jätkusuutlikkus