Toiduturismi olulisus Eesti sise- ja välisturistide hulgas: Võru ja Saare maakonna näitel
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Kuupäev
2012
Kättesaadavus
ainult raamatukogus, only in library
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Abstrakt
Viimasel aastakümnel on Eestis hakatud rohkem tähelepanu pöörama toiduturismi arendamisele. Toiduturism annab maapiirkondadele võimaluse end nähtavaks teha ja turistid piirkonda tuua.
Käesoleva magistritöö peamiseks eesmärgiks on teada saada, kui oluline on toiduturism Võru ja Saare maakonnas ööbimisega välis - ja siseturistide seas. Lisaks on tulemuste osas vaadeldud toiduturismi tähtsust külastajate vanusegruppide kaupa. Arutletakse ka erinevate võimaluste üle, kuidas toiduturism saaks kaasa aidata maapiirkondade arengule. Käsitletud on nii toiduturismi üldisemalt kui ka rõhuasetusega kohalikule toidule. Koondatud on Võru ja Saare maakonnale iseloomulikud toidud.
Töö teostati INTERREG Kesk-Läänemere programmi projekti International Food and Activity Tourism (InFacTo) raames. Uurimustöös kasutatud küsimustik on välja töötatud turu - uuringu firma SAC (Scottish Agricultural College) Consulting poolt. Uuringu raames küsitleti 328 välis – ja siseturisti 7. oktoobrist kuni 31. detsemberini 2011.
Töö hüpotees - toit kuulub kolme peamise faktori hulka, miks tullakse külastama Võru ja Saare maakonda. Hüpotees leidis tõestust vaid Võru maakonda külastanud välisturistide seas.
Tulemuste osas on välja toodud ettepanekud selle kohta, millised võiks olla järgnevad uuringud, mis selgitaksid põhjalikumalt toiduturistide eesmärke ja annaksid sihtkohale võimaluse pakkuda õigeid tooteid ja teenuseid. Töö tulemusena saadi toiduturismi sihtgruppide jaotus. Selgus, et toidu - ja joogikultuur mõjutab sihtkoha valikut enim vanusegruppides 28 - 37 ja 58 - 67 aastat. Toiduturismiga seotud huviväärsustest planeerisid turistid enim külastada restorane, pubisid ja kohvikuid, kus pakutakse ka eestipärast toitu.
Uurimustöö tulemused näitasid, et välisturistide jaoks oli kohaliku toidu ja joogi kättesaadavus olulisem, kui siseturistide jaoks ning lisaks mõjutas kohalik toidu - ja joogikultuur välisturiste sihtkoha valiku puhul rohkem kui siseturiste. Uurimustöö tulemusena selgus ka toiduturisti profiil, mis on väärtuslik abivahend erinevatele toitlustusega seotud ettevõtetele, jõudmaks soovitud sihtrühmani, kellele pakkuda oma tooteid ja teenuseid.
The developing of the food tourism sector has been receiving increasingly more attention in Estonia during the past decade. Food tourism is a means by which rural areas become visible and attractive to tourists. The main aim of this Master’s thesis is to show the importance of food tourism among those incoming and domestic tourists in the Võru County and Saare County in Estonia who spent at least one night at their destination. In addition, the results of the study carried out as part of the thesis present an overview of the importance of food tourism among different age groups. The thesis also discusses the various opportunities that could be used to develop rural areas with the help of food tourism. The paper looks at the concept of food tourism both in the general sense of the term as well as by focusing on local food and dishes. The paper focuses on the dishes characteristic to the Võru County and the Saare County. The thesis was written as part of a project of the Central Baltic INTERREG programme titled ‘International Food and Activity Tourism’ (InFacTo). The questionnaire used in the study carried out as part of the thesis was drawn up by the market research agency SAC (Scottish Agricultural College) Consulting. The study involved the questioning of a total of 328 incoming and domestic tourists between 7 October 2011 and 31 December 2011. The thesis is based on the hypothesis that food is among the three main factors that draw tourists to the Võru County and the Saare County in Estonia. This hypothesis was successfully proven only by the results of the incoming tourists visiting the Võru County. The results of the study include suggestions regarding the future studies that could be carried out to receive more detailed information about the aims of food tourists and later used by rural regions in developing the products and services expected by the tourists. The study resulted in the systematic categorization of the target groups of food tourism. It was discovered that the eating and drinking customs of a region have the greatest impact on the selection of the tourism destination among people aged 28 to 37 and 58 to 67. Among the sights and venues related to food tourism, the most common establishments tourists wished to visit were restaurants, pubs and cafés that served also dishes from the Estonian cuisine. The results of the study showed that incoming tourists considered the accessibility to local food and beverages to be more important than was the case with domestic tourists and that the tourism destination choices of incoming tourists were more often influenced by the destination’s eating and drinking customs than in the case of domestic tourists. The study also resulted in the profiling of food tourists, which can be a valuable tool for various catering companies while offering their products and services to their desired target groups.
The developing of the food tourism sector has been receiving increasingly more attention in Estonia during the past decade. Food tourism is a means by which rural areas become visible and attractive to tourists. The main aim of this Master’s thesis is to show the importance of food tourism among those incoming and domestic tourists in the Võru County and Saare County in Estonia who spent at least one night at their destination. In addition, the results of the study carried out as part of the thesis present an overview of the importance of food tourism among different age groups. The thesis also discusses the various opportunities that could be used to develop rural areas with the help of food tourism. The paper looks at the concept of food tourism both in the general sense of the term as well as by focusing on local food and dishes. The paper focuses on the dishes characteristic to the Võru County and the Saare County. The thesis was written as part of a project of the Central Baltic INTERREG programme titled ‘International Food and Activity Tourism’ (InFacTo). The questionnaire used in the study carried out as part of the thesis was drawn up by the market research agency SAC (Scottish Agricultural College) Consulting. The study involved the questioning of a total of 328 incoming and domestic tourists between 7 October 2011 and 31 December 2011. The thesis is based on the hypothesis that food is among the three main factors that draw tourists to the Võru County and the Saare County in Estonia. This hypothesis was successfully proven only by the results of the incoming tourists visiting the Võru County. The results of the study include suggestions regarding the future studies that could be carried out to receive more detailed information about the aims of food tourists and later used by rural regions in developing the products and services expected by the tourists. The study resulted in the systematic categorization of the target groups of food tourism. It was discovered that the eating and drinking customs of a region have the greatest impact on the selection of the tourism destination among people aged 28 to 37 and 58 to 67. Among the sights and venues related to food tourism, the most common establishments tourists wished to visit were restaurants, pubs and cafés that served also dishes from the Estonian cuisine. The results of the study showed that incoming tourists considered the accessibility to local food and beverages to be more important than was the case with domestic tourists and that the tourism destination choices of incoming tourists were more often influenced by the destination’s eating and drinking customs than in the case of domestic tourists. The study also resulted in the profiling of food tourists, which can be a valuable tool for various catering companies while offering their products and services to their desired target groups.
Kirjeldus
Märksõnad
toiduturism, turistid, Võrumaa, Saare maakond, magistritööd