Fair Trade and social responsibility – whose duty? Estonian consumers’ attitudes and beliefs
Laen...
Kuupäev
2017
Kättesaadav alates
Autorid
Riivits-Arkonsuo, Iivi
Ojasoo, Merle
Leppiman, Anu
Mänd, Kristina
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Abstrakt
This article investigates how the Estonian consumers endorse the idea of Fair Trade
(FT) and understand the principles of social responsibility. The article is based on a study on Fair
Trade and social responsibility conducted in 2014. The study examined the consumers’ attitudes
and beliefs associated with FT and local Estonian agricultural production. The article aims to
compare if there are any difference in the beliefs and attitudes among the Estonian consumers
towards supporting local farmers and producers versus supporting the FT ideas which benefit the
farmers and producers from the Global South. The authors fully recognise that there is no
competition among these two groups per se, but the perception exists in the minds of the
consumers. The respondents of the nation-wide representative sample (n = 1,007) evaluated the
responsibility of different economic agents such as public sector, retailers, suppliers, producers,
and consumers. Most of the respondents regarded the principle of social responsibility as giving
the priority to local Estonian agricultural production. The Estonian consumers tend to be sceptical
about the benefits of FT or the workers and farmers from the developing countries. The awareness
and knowledge about FT ideas is not high.
Kirjeldus
Article
Märksõnad
Fair Trade (FT), social responsibility, consumer behaviour, attitude and beliefs, local agricultural production, articles