Haanjamaa turismiettevõtete areng
Laen...
Kuupäev
2017
Kättesaadavus
Autorid
Ajakirja pealkiri
Ajakirja ISSN
Köite pealkiri
Kirjastaja
Eesti Maaülikool
Abstrakt
Käesolevas töös on uuritud Haanja, kui turismisihtkoha jätkusuutlikkust ja turismi arengut
algusaegadest tänapäevani. Varasemalt pole konkreetselt ainult Haanjamaa turismi
puudutavat uurimust läbi viidud, mistõttu see on oluliseks allikaks piirkonna turismi
arengu talletamisel. Antud piirkonna kohta on säilinud vähe ajaloolisi-, ning kirjalikke
andmeid turismi valdkonnas.
Uurimustöö käigus viidi läbi intervjuud Haanja vallas tegutsevate turismiettevõtjatega.
Eesmärgiks oli anda ülevaade hetkel tegutsevate turismiettevõtete arengust ning
arenguplaanidest. Samuti otsiti vastust küsimusele, kas turismiettevõtlus Haanjamaal
pikema aja vältel on jätkusuutlik, või hääbub see tegevusala mõne aja möödudes seoses
turismi tõmbetegurite puudumisega, kaugusega pealinnast ja lennujaamadest ning
ääremaastumisega.
Töö käigus jõuti tulenevalt turismiettevõtjate intervjuude vastustest järeldusele, et
turismiettevõtlus Haanjamaal on jätkusuutlik pikemas perspektiivis. Vaatamata piiriäärsele asukohale ja kaugusele suurtest tõmbekeskustest ning hoolimata erinevatest raskustest
tekib järjest juurde uusi turismiga tegelevaid ettevõtteid, mis muudab Haanja, kui
turismisihtkoha, turistidele palju atraktiivsemaks. Lisaks sellele soovivad nii mõnedki
turismiettevõtted lähitulevikus laieneda. Enamik turismiettevõtteid on turismiturul
tegutsenud pikka aega, millega seoses on ettevõtjatel kogemused, oskused, väljakujunenud
püsikliendid ning kindlad suhted piirkonnas olevate teiste turismiettevõtjatega. Üheks
probleemiks antud piirkonnas võib pidada noorte vähest aktiivusust antud piirkonnas
turismi vallas.
Haanja on oluliseks piirkonnaks aktiivset eluviisi harrastavatele inimestele. Järjest enam on
loodud uusi võimalusi spordiga tegelemiseks (näiteks hooldatud suusarajad; lasketiir;
matkarajad; kergliiklusteed rulluisutamiseks ja rattaga sõitmiseks; discgolfi rada jms).
Samuti pakutakse järjest kaasaegsemaid ning paremaid võimalusi erinevate ürituste
läbiviimiseks majutusasutustes. Lisaks sellele on hakatud piirkonnas järjest rohkem
väärtustama pärandkultuuri. Vanade kommete ja tavade taaselustamine omab suurt väärtust
ning rolli Haanjamaa turismi arengus ja turismisihtkoha kuvandi kujundamisel. Järjest
populaarsemaks muutub ökotoodang, mida osad turismitalud ka pakuvad.
Mõned ettevõtted tegelevad turismiga oma põhiala kõrvalt, turism on
lisasissetulekuallikaks turismihooajal.
The thesis is about tourism destination development history and sustainability in Haanja region. There is no such study based on Haanja region, its tourism development and progress, therfore the current research can serve as an important reference in the region. Only few hirtorical and written data can be found about the tourism development in Haanja region. The aim of the thesis is to give an overview about currently operating tourism enterprises and their development prospects. To get the answers the tourism operators in Haanja region were interviewed. The second aim of the work was to find out whether the tourism in Haanja region is sustainable or declining due to the lack of tourism attractions, vicinity to borders, distance from capital and airports and also remoteness. Based on the interviews it can be said that tourism in Haanja region is sustainable and growing. Despite of distances from main tourism attractions and peripheral location the new tourism –based businesses are emerging and making Haanja as a tourism destination more attractive. Some businesses are willing to expand their activities. The majority of the tourism farms have been operation for a long time and therefore they are experienced and skilled. There is a well-established customer loyality and good cooperation between tourism enterprises in Haanja. One of the problems, mentioned, is the lack of interest in young people in tourism area. Haanja region is an important destination for the people practicing active lifestyle.There are numerous new opportunities for sports and recreation, such as maintained ski runs, a shooting range, hiking trails, light traffic roads for rollerblading and biking, disc golf trail etc.). The tourism farms are providing modern and spacious facilities for various events. The cultural heritage, including revival of old traditions and customs, is becoming an important part in Haanja tourism practices and image. Ecological products and lifestyle is becoming more popular. Some tourism farms offer that kind of products and services. Tourism is both full-time and part-time job for the entrepreneurs in Haanja.
The thesis is about tourism destination development history and sustainability in Haanja region. There is no such study based on Haanja region, its tourism development and progress, therfore the current research can serve as an important reference in the region. Only few hirtorical and written data can be found about the tourism development in Haanja region. The aim of the thesis is to give an overview about currently operating tourism enterprises and their development prospects. To get the answers the tourism operators in Haanja region were interviewed. The second aim of the work was to find out whether the tourism in Haanja region is sustainable or declining due to the lack of tourism attractions, vicinity to borders, distance from capital and airports and also remoteness. Based on the interviews it can be said that tourism in Haanja region is sustainable and growing. Despite of distances from main tourism attractions and peripheral location the new tourism –based businesses are emerging and making Haanja as a tourism destination more attractive. Some businesses are willing to expand their activities. The majority of the tourism farms have been operation for a long time and therefore they are experienced and skilled. There is a well-established customer loyality and good cooperation between tourism enterprises in Haanja. One of the problems, mentioned, is the lack of interest in young people in tourism area. Haanja region is an important destination for the people practicing active lifestyle.There are numerous new opportunities for sports and recreation, such as maintained ski runs, a shooting range, hiking trails, light traffic roads for rollerblading and biking, disc golf trail etc.). The tourism farms are providing modern and spacious facilities for various events. The cultural heritage, including revival of old traditions and customs, is becoming an important part in Haanja tourism practices and image. Ecological products and lifestyle is becoming more popular. Some tourism farms offer that kind of products and services. Tourism is both full-time and part-time job for the entrepreneurs in Haanja.
Kirjeldus
Bakalaureusetöö Loodusturismi õppekaval
Märksõnad
bakalaureusetööd, jätkusuutlikkus, ääremaad, turismiettevõtted